Microsoft is making a “major investment” in Hotmail, by building new time product features into the product. The updates are being communicated via The New Busy ad campaign which is currently running across London buses, black cabs, billboards and radio stations.
This week, Hotmail is adding experiential marketing to the mix. The events will take place on 26, 27 and 28 May at Golden Square, Canary Wharf and Broadgate, and will showcase what Londoners can do with their new-found free time. So, if you live in London and want to learn Morris dancing, hula hooping, knitting and/or throat singing, Hotmail will hook you up.