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When You Entertain The Family, You Can Also Feed And Clean The Family

September 28, 2010 By Leave a Comment

Earlier this year, Procter & Gamble and Walmart teamed up with NBC to produce original content in hope that viewers would buy more P&G products at Walmart. According to Ad Age, it was a good investment.

P&G spent $4.5 million alone on the production of “Secrets of the Mountain,” but the packaged goods king also reported a measurable increase in product sales and market share from the program.
Ad Age points out that as case studies for successful branded entertainment, “Secrets of the Mountain” and “The Jensen Project” have become the holy grail of how networks and marketers can use entertainment to achieve scalable audiences, measurable product sales and active fan communities.

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Filed Under: Advertainment, Content
About David Burn

I wrote my first ad for a local political candidate when I was 17. She went on to win her race, and I felt the power of persuasive copy for the first time. Starting in Portland in 1995, I worked my way across the country as a copywriter and eventually became a content director making media products for big packaged goods brands. I returned to Oregon in 2008, and now I focus on building brands for companies that matter, including this one.