When The Economy Tanks…

The dollar sank to a record low against the euro Thursday and traded at parity against the Canadian currency for the first time since 1976.
In semi-related news, A VC sees a downturn coming in Web 2.0 products and services.

The venture market in any industry (biotech, nanotech, green tech, comm equipment, web, etc) does best when the supply of new companies is relatively modest and the demand to invest in them is equally modest. Right now in web tech, we’ve got a huge supply of new companies and a huge demand to invest in them. That’s not sustainable forever.

I brought up the credit crisis yesterday and the resulting run on English banks. Today, we look at U.S. currency’s sharp decline and a possible downturn in the tech sector. This all spells bad times for advertising, as marketing expenditures dry up in a hurry when the economy is struggling.
For even gloomier doom, see this Telegraph piece on Saudi Arabia’s refusal to cut interest rates in lockstep with the US Federal Reserve for the first time, signalling that the oil-rich Gulf kingdom is preparing to break the dollar currency peg in a move that risks setting off a stampede out of the dollar across the Middle East.

About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.