Doing Great Work Is Relatively Easy, Selling It Is Not

Barry LaBov, founder and president of LaBov and Beyond in Fort Wayne, Indiana has noticed something about successful people in advertising.
They:

  • Commit to doing great, inspired work.
  • Are engagers–they engage their clients, co-workers and suppliers in doing great work.
  • Face the tough situations–they make sure their ideas are on-track, they demand great performance of themselves and others–even the client has to live up to their promises.

LaBov makes being successful and “doing great, inspired work” sound so simple. But it’s far from simple. First, people need to agree on what great work is. Without such an agreement there’s very little point in pushing any envelopes, or “committing, engaging and facing the tough situations.”
Sometimes the tough situation is admitting there’s not a match between client and agency and doing something about it, instead of letting it fester.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.

Comments

  1. Very true, and that’s why unproduced ads winning awards is such a disaster for the ad industry.
    Essentially, you’re rewarding people who can’t sell good work and have to cheat to get any recognition.