Prepare To Succeed

The Wall Street Journal is reporting on poor promo planning from Verizon.
To promote its FiOS offering–an $18 billion gambit that delivers higher-speed Internet, television and phone service via a fiber-optic line connected directly into the home–Verizon blanketed the airwaves in select markets with an offer of a free Sharp Corp. high-definition television set.
Unfortunately, Verizon had difficulties obtaining enough Sharp TVs to meet demand (which you might say is a good problem to have).
FiOS customers can now wait an additional five weeks for a Sharp, or as an alternative, Verizon customers can have a similar-model Magnavox TV or a $200 gift card for Best Buy Co.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Disc golfer. Fan of Kurt Vonnegut, community radio and wolves in the wild. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.