Prepare To Succeed

The Wall Street Journal is reporting on poor promo planning from Verizon.
To promote its FiOS offering–an $18 billion gambit that delivers higher-speed Internet, television and phone service via a fiber-optic line connected directly into the home–Verizon blanketed the airwaves in select markets with an offer of a free Sharp Corp. high-definition television set.
Unfortunately, Verizon had difficulties obtaining enough Sharp TVs to meet demand (which you might say is a good problem to have).
FiOS customers can now wait an additional five weeks for a Sharp, or as an alternative, Verizon customers can have a similar-model Magnavox TV or a $200 gift card for Best Buy Co.

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.