When Marketing A Non-Renewable Resource, It Makes Sense To Promote Its Wise Use

Xcel Energy’s new campaign from Vladimir Jones is focused on the company’s customers and their priorities, like cost savings.
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Learn more at ResponsibleByNature.com.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.