When It Comes To Skilled Use of New Media, Conservative Is The Wrong Thing To Be

David Purdie, Director of Marketing Science at Genentech, discusses the wealth of health care information available to today’s empowered customers, and how health care marketers need to evolve their practices to keep up with the new marketplace reality.

Genentech’s David Purdie on Changing the Industry’s Conservative Philosophy from Zemoga on Vimeo.

[via Pixels and Pills]

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.