David Purdie, Director of Marketing Science at Genentech, discusses the wealth of health care information available to today’s empowered customers, and how health care marketers need to evolve their practices to keep up with the new marketplace reality.
Genentech’s David Purdie on Changing the Industry’s Conservative Philosophy from Zemoga on Vimeo.
[via Pixels and Pills]
About David BurnI wrote my first ad for a local political candidate when I was 17. She went on to win her race, and I felt the power of persuasive copy for the first time. Starting in Portland in 1995, I worked my way across the country as a copywriter and eventually became a content director making media products for big packaged goods brands. I returned to Oregon in 2008, and now I focus on building brands for companies that matter, including this one.
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