When It Comes To Skilled Use of New Media, Conservative Is The Wrong Thing To Be

David Purdie, Director of Marketing Science at Genentech, discusses the wealth of health care information available to today’s empowered customers, and how health care marketers need to evolve their practices to keep up with the new marketplace reality.

Genentech’s David Purdie on Changing the Industry’s Conservative Philosophy from Zemoga on Vimeo.

[via Pixels and Pills]

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.