When Dogs Fly

from LA Times: Midwest Airlines is focusing on four-footed customers in hopes of wooing more of the two-footed kind.
The Midwest Air Group Inc. unit announced a program Monday that gives pets a free round-trip ticket for every three domestic round-trip flights they take with their owners.
By contrast, Midwest’s human passengers get free round trips at 25,000 miles

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.