When Consumers Are At The Controls

TV is a totally passive medium. The interwebs is the polar opposite. So, it’s no surprise to learn that Internet video watchers are 47 percent more engaged by the advertising they encounter than traditional TV viewers.
The same study found that viewers were 25 percent more engaged in the content on the shows, as well.
[via ars technica]

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. I wish there was more detail about what kinds of online advertising were being studied. I’ve read about banner blindness, for instance. How does that factor in?