When Consumers Are At The Controls

TV is a totally passive medium. The interwebs is the polar opposite. So, it’s no surprise to learn that Internet video watchers are 47 percent more engaged by the advertising they encounter than traditional TV viewers.
The same study found that viewers were 25 percent more engaged in the content on the shows, as well.
[via ars technica]

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.

  • http://www.millergroup.net sonya

    I wish there was more detail about what kinds of online advertising were being studied. I’ve read about banner blindness, for instance. How does that factor in?