When Ads Get Shoppers In The Store, Stores Buy More Ads

Data from research firm Kantar Media show supermarket chains’ advertising spending rose 19% to $393.3 million during the first half of 2010 compared with 2009.
Safeway - Promise.jpg
Safeway’s “Promise” campaign has been one of the more ambitious among large grocery chains during the past year, highlighting lower prices on thousands of items in television and other media.
[via The Wall Street Journal]

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About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.