You are here: Home / Brands / When A Consumer Packaged Good Becomes A Lifestyle Brand, It’s Here To Stay

When A Consumer Packaged Good Becomes A Lifestyle Brand, It’s Here To Stay

June 28, 2010 By Leave a Comment

Looks like Wheat Thins is a Kraft brand that just wants to have fun. Which makes sense–the ubiquitous crackers are a party snack, after all.
Here’s another in a growing series of on-camera pranks from Chicago agency, and Friend of AdPulp (FoAP), The Escape Pod.

The brand was also at Bonnaroo recently, and it looks like the festers want them back next year.

Submit to reddit
Filed Under: Brands, Consumer Packaged Goods, Video
About David Burn

I wrote my first ad for a local political candidate when I was 17 (she went on to win her race, and I felt the power of persuasive copy for the first time). Today, I live near Portland, Oregon and spend my days building brands for companies that matter.