When A Book Is An Ad

According to The New York Times, Charm!, a book written by a character on ABC’s soap “All My Children” is doing well at retail, having sold 100,000 copies since its debut in February. The book also appeared on the New York Times best-seller list.
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Naturally, a fragrance called Charm, which is a product of the cosmetics company in the novel as well as a plot point on the soap, will be on sale in Sears stores nationwide beginning April 14.
These are not the first instances of daytime drama brand extensions, according to Lynn Leahey, editorial director of Soap Opera Digest. Indeed, Kendall’s own mother, Erica Kane, who is played by Susan Lucci, produced the novel Having it All in 1997. It too was published in real life by Hyperion.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.