When You’re In Mobile, It’s Only Natural To Go Mobile

One of the more innovative agencies out there is Red Square Agency in Mobile, Alabama. If you’ve ever worked in a small market like Mobile, you know it’s a bit harder to attract great talent and draw buzz. But Red Square is defying that convention, and seems committed to putting itself on the ad map.

Their latest initiative promises to be another leap forward for them and their hometown. They’re launching GoMo, an initiative with Google to provide local businesses with mobile-optimized websites and other tools.

The press release has more:

As part of project “GoMo,” Mobilize Mobile is dedicated to helping businesses “go mobile” by providing them with the tools and resources they need to make their websites more mobile-friendly. On the GoMo website, businesses can see how their sites look on a mobile device using the GoMoMeter tool and get personalized recommendations for creating a more mobile-friendly experience. The site also has information on current mobile trends and mobile-site best practices, as well as a list of developers ready to help companies build their mobile sites.

What’s cool here is not just that Red Square and Google get to team up, but local businesses can get more sales with better mobile sites. And that makes the agency really valuable to the community. Are you in a smaller market with an agency doing innovative things? Let us know. We love to highlight them.

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for TalentZoo.com. Dan published the best of his TalentZoo.com columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.


  1. Red Square Agency says:

    Mullen worked with Google to launch GoMo–we’re collaborating on the “Mobilizing Mobile” effort. It’s been a blast, and we’re looking forward to huge success.

    -Red Square