When Life Brings You Deion Sanders, You Make Him The DIRECTV Fairy

Deion Sanders can fly. No, really.

Agency: Grey/NY

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. Funny and clever commercial. Its great to have that kind of budget.

  2. I love these commercials and want a Dion fairy doll to hang from my rearview mirror! How about tshirts too?!

  3. How pathetic is Deion Sanders to play a fairy in a commercial. I think its safe to say his career has hit a new low. Man how bad do you need the money Deion. Pathetic dude.

  4. Deion is hilarious in these.I almost like them as much as Peyton Manning’s commercials

  5. Yeah, I need a Deion fairy doll for my dart board.  Could DIRECTV not find a more obnoxious spokesman?  The commercials are really not funny and kind of pathetic.  This guy was overrated on the field and his loud mouth has worked into a commentator position unfortunately.  Thanks DIRECTV for forcing me back the COMCAST.