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When American Cars Aren’t Really American, Americana Docudramas Probably Are Not The Way To Go

October 13, 2011 By Leave a Comment

Here’s Mother’s (not Goodby’s) new work for Chevy.

It’s a content play with an ad in the middle. Sort of like a jelly donut.

In other American automotive industry news, Made in USA Foundation is taking Chrysler to task over advertisements depicting the Chrysler 300 as “Imported from Detroit.” The California-based group filed a false advertising claim in Federal Court yesterday.

The luxury sedan is assembled in Brampton, Ont.

The pro-America line was shaped at Wieden+Kennedy in Portland, Oregon.

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About David Burn

I wrote my first ad for a local political candidate when I was 17 (she went on to win her race, and I felt the power of persuasive copy for the first time). Today, I live near Portland, Oregon and spend my days building brands for companies that matter.