Whazzup With The Ink?

AdPulp user, Vinny Warren, picked up some glowing press from Lewis Lazare this morning. I wonder if he had to take the reporter to dinner or drinks.
Writing about a print and outdoor campaign in support of OfficeMax’s new refillable printer ink-cartridge program, Lazare said:

There are few products in the vast pantheon of office supplies more mundane than printer ink. But DDB creative director Vinny Warren and his group of art directors and copywriters simply refused to accept the fact they were dealing with something as dreary as an ink cartridge. Instead of going obvious and blah, Warren and his crew have delivered a bold effort that makes extraordinarily intricate body art its focal point.

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About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.

  • veedub

    ********blushing*******