What’s This Account Doing In San Francisco?

Goodby, Silverstein & Partners with the help of production company Nathan Love is debuting new work for Commonwealth Bank of Australia.

Nathan Love’s co-founder and creative director Joe Burrascano, says, “These two spots posed the interesting challenge of creating believable paper elements in CG. In order to inform the process, our designer broke out some paper, tape and glue to construct real-life models of the shapes that would later be modeled and rigged in Maya.”

Along with paper, tape, glue and Maya, the studio’s project toolset also involved artful use of Adobe Photoshop and Adobe After Effects.

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.