What’s This Account Doing In San Francisco?

Goodby, Silverstein & Partners with the help of production company Nathan Love is debuting new work for Commonwealth Bank of Australia.

Nathan Love’s co-founder and creative director Joe Burrascano, says, “These two spots posed the interesting challenge of creating believable paper elements in CG. In order to inform the process, our designer broke out some paper, tape and glue to construct real-life models of the shapes that would later be modeled and rigged in Maya.”

Along with paper, tape, glue and Maya, the studio’s project toolset also involved artful use of Adobe Photoshop and Adobe After Effects.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.