Sally Hogshead on one of my pet peeves:
Most of us spend a lot of time on the material in the presentation, and very little on the presentation itself. But dumping your notes into PowerPoint slides is akin to serving Bobby Flay cuisine on dirty paper plates.
About David BurnI wrote my first ad for a local political candidate when I was 17. She went on to win her race, and I felt the power of persuasive copy for the first time. Starting in Portland in 1995, I worked my way across the country as a copywriter and eventually became a content director making media products for big packaged goods brands. I returned to Oregon in 2008, and now I focus on building brands for companies that matter, including this one.
