What’s The Point?

Sally Hogshead on one of my pet peeves:

Most of us spend a lot of time on the material in the presentation, and very little on the presentation itself. But dumping your notes into PowerPoint slides is akin to serving Bobby Flay cuisine on dirty paper plates.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. The difference between being a CMO by age 45 and a OMA at age 45.
    You realize that when nearly all the adults leave the dance floor at a formal event and your poor grandchild has been put through a hell of a “grownup” scheduled day, it is okay to play soccer with a lightup toy even if you are in a formal dress and high heel glittery sandals. It’s all because you love to see the little guy laugh instead and the grownups gasp.