What’s The Point?

Sally Hogshead on one of my pet peeves:

Most of us spend a lot of time on the material in the presentation, and very little on the presentation itself. But dumping your notes into PowerPoint slides is akin to serving Bobby Flay cuisine on dirty paper plates.

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About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.

  • nancy

    The difference between being a CMO by age 45 and a OMA at age 45.
    You realize that when nearly all the adults leave the dance floor at a formal event and your poor grandchild has been put through a hell of a “grownup” scheduled day, it is okay to play soccer with a lightup toy even if you are in a formal dress and high heel glittery sandals. It’s all because you love to see the little guy laugh instead and the grownups gasp.