What’s Shrek Got To Do With It?

from Ad Age: Charging that the food industry’s goal is to get children to eat unhealthy foods, Sen. Tom Harkin of Iowa also mocked the industry’s attempt at self-regulating its advertising messages aimed at children.
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Standing in a Capitol Hill hearing room behind a long table crammed with food and toy products featuring characters such as Shrek, Spider-Man and even Barbie clad in a McDonald’s uniform, Mr. Harkin held up a book titled The Oreo Counting Book: 10 to 1 Is so Much Fun and called the marketing efforts by the food industry “obscene.”

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.