What’s Shrek Got To Do With It?

from Ad Age: Charging that the food industry’s goal is to get children to eat unhealthy foods, Sen. Tom Harkin of Iowa also mocked the industry’s attempt at self-regulating its advertising messages aimed at children.
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Standing in a Capitol Hill hearing room behind a long table crammed with food and toy products featuring characters such as Shrek, Spider-Man and even Barbie clad in a McDonald’s uniform, Mr. Harkin held up a book titled The Oreo Counting Book: 10 to 1 Is so Much Fun and called the marketing efforts by the food industry “obscene.”

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.