What’s Shrek Got To Do With It?

from Ad Age: Charging that the food industry’s goal is to get children to eat unhealthy foods, Sen. Tom Harkin of Iowa also mocked the industry’s attempt at self-regulating its advertising messages aimed at children.
shrek.jpg
Standing in a Capitol Hill hearing room behind a long table crammed with food and toy products featuring characters such as Shrek, Spider-Man and even Barbie clad in a McDonald’s uniform, Mr. Harkin held up a book titled The Oreo Counting Book: 10 to 1 Is so Much Fun and called the marketing efforts by the food industry “obscene.”

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.