What’s In Your Docket?

from LA Times: Minnesota Atty. Gen. Mike Hatch sued Capital One Financial Corp.’s bank unit Thursday over the ads for its “No Hassle” credit card, which promote a supposedly fixed annual interest rate of 4.99%.
Customers who miss a payment deadline or exceed their credit limit can end up with annual interest rates of as much as 27%, Hatch said at a news conference. About 40% of the card’s users will be paying higher rates within two years, he said.
One “No Hassle” television ad features barbarian marauders catapulting a man for using a rival credit card

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. After working for seven agencies in five states and freelancing for several more, I ventured out on my own in 2009. Today, as head of brand strategy and creative at Bonehook in Portland, Oregon, I'm focused on providing effective integrated marketing solutions to mid-market clients.

Comments

  1. Oh and, once the customer starts teetering towaerds missing deadlines or exceeding the credit limit, send them some handy credit card “cheques”.
    “Hey come on, it’s business! We’re good people.”

  2. Mike Hatch is doing what he does best, working for the people. Yay!