What’s In Your Docket?

January 4, 2005 By David Burn

from LA Times: Minnesota Atty. Gen. Mike Hatch sued Capital One Financial Corp.’s bank unit Thursday over the ads for its “No Hassle” credit card, which promote a supposedly fixed annual interest rate of 4.99%.
Customers who miss a payment deadline or exceed their credit limit can end up with annual interest rates of as much as 27%, Hatch said at a news conference. About 40% of the card’s users will be paying higher rates within two years, he said.
One “No Hassle” television ad features barbarian marauders catapulting a man for using a rival credit card

Filed Under: Resistance

About David Burn

I wrote my first ad for a local political candidate when I was 17 (she went on to win her race, and I felt the power of persuasive copy for the first time). Today, I live near Portland, Oregon and spend my days building brands for companies that matter.

http://www.johndumbrille.blogspot.com John

Oh and, once the customer starts teetering towaerds missing deadlines or exceeding the credit limit, send them some handy credit card “cheques”.
“Hey come on, it’s business! We’re good people.”
Kristina

Mike Hatch is doing what he does best, working for the people. Yay!