What’s Good For CEOs and CMOs, Is Good For The Gander

Microsoft wants to sell something called “people ready business solutions.” So they asked JWT/New York to come up with something. JWT came up celebrity endorsements. Kind of.

The campaign. with print and TV executions, features Coca-Cola North America CMO Katie Bayne, WestJet CEO Sean Durfy, Quiksilver CEO Robert McKnight and Eric Ryan, the co-founder and chief brand architect for Method.
[via MediaWeek]

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.