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What’s Good For CEOs and CMOs, Is Good For The Gander

Microsoft wants to sell something called “people ready business solutions.” So they asked JWT/New York to come up with something. JWT came up celebrity endorsements. Kind of.

The campaign. with print and TV executions, features Coca-Cola North America CMO Katie Bayne, WestJet CEO Sean Durfy, Quiksilver CEO Robert McKnight and Eric Ryan, the co-founder and chief brand architect for Method.
[via MediaWeek]

About David Burn

David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.