What’s FedEx Gonna Do? Sue?

Dear brand manager, you don’t “own” your brand, the consumer does. And here’s what some consumers will do with it, if they so choose.
from Lifehacker:

Rather than use up strip after strip of scotch tape, or hit the mailroom for packing tape, take one of those FedEx airbill pouches, stick your hand in it like a mitten, pull off the adhesive backing, and voila! giant lint trap. Pat yourself down, and you’re good to go in about five seconds. (This also works wonders for getting pet hair off the couch.)

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. After working for seven agencies in five states and freelancing for several more, I ventured out on my own in 2009. Today, as head of brand strategy and creative at Bonehook in Portland, Oregon, I'm focused on providing effective integrated marketing solutions to mid-market clients.