What’s FedEx Gonna Do? Sue?

Dear brand manager, you don’t “own” your brand, the consumer does. And here’s what some consumers will do with it, if they so choose.
from Lifehacker:

Rather than use up strip after strip of scotch tape, or hit the mailroom for packing tape, take one of those FedEx airbill pouches, stick your hand in it like a mitten, pull off the adhesive backing, and voila! giant lint trap. Pat yourself down, and you’re good to go in about five seconds. (This also works wonders for getting pet hair off the couch.)

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About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.