Whatever Floats The Client’s Boat

To promote the new Titanic Exhibit at the Denver Museum of Nature and Science, personal flotation devices were placed on public statues in the and around the city of Denver, Colorado. I’m not sure how I feel about toying with art for the sake of commerce. How about you? Are you cool with it?
[via Guerrilla Marketing defined]

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. I’m cool with this, David, as it’s a museum. Sure, they’ll make money, but I think of public artwork and museums in the same way – and the Denver Museum of Nature and Science is a non-profit.
    Awareness building in a simple way, the life-jackets. Bright orange that’s out of place. Catches your attention instantly.

  2. I thought about this issue too before I posted it on my Guerrilla Communication blog, but decided it was kosher as it did indeed promote a museum.

  3. I agree with Jetpacks. And, if I may add, it probably has also drawn Denverites eyes to the art they’ve been ignoring in their daily treks.

  4. From a marketing perspective this is a well rendered campaign. No doubt. But if these were my sculptures, I’d say WTF.
    This is about ad creep. I get that the client is good and deserving. If it wasn’t this would be an outrage. But it’s ad creep nonetheless.

  5. I have a very similar mixed feeling. Altough I should say my first reaction was that this is a really great attention getting campaign. If the company/product was different though my opinion would change. At least this stunt is for something that relates…in a sense…to the art. Not to mention it is only a life jaket, it is not like the sculptures were defaced.