What Works For The Matrix, Also Works For Rip Curl

Timeslice Films Rip Curl conducted an ambitious bullet-time shoot in Malaysia’s Sunway Lagoon Wavepool featuring surfers Mick Fanning, Stephanie Gilmore, Owen Wright and Matt Wilkinson.

The two-day rental of Sunway Lagoon Wavepool allowed Rip Curl and Timeslice to operate in a more stable environment than the open ocean offers. The Rip Curl surfers were repeatedly towed into the machine-controlled waves by Jetski and their operational space was determined by the 52-camera rig set up in the pool.
[via Josh Spear and The Denver Egotist]

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.