What W+K Sounds Like

I started an internet radio station at The Integer Group in 2002. It was called KTIG and featured playlists from about a dozen associates in the Denver office. After I left the agency, the project withered away.
The reasons we made the effort in the first place:
a) to create a working model for our client, Coors Brewing Company
b) to provide Integer staff with an outlet for expression
c) to generate PR and WOM for the agency
But enough about me. Let’s look at what Wieden + Kennedy is doing in this important new media channel.
wkradio.jpg
WKRadio debuts this week. According to the programming schedule, Dan Wieden David Kennedy will be in the booth tomorrow morning at 10:00 PST to field questions from W+K staff.
The impetus for the radio station is described on Blog.WK.com:

The radio extension exists to inspire creativity through provocative conversations, interviews and artistic expressions relating to arts, culture, media, and music. We’re starting small with minimal programming hours, with a goal to eventually share an equal amount of programming between our seven different offices and their communities worldwide. Stop by the studio if you have something to say.

UPDATE: At this very moment (10:05 am PST) David Kennedy is talking about Bill Bernbach’s impact on him, how he hated the Midwest and how awful the wood products advertising was that he and Dan used to do, pre-W+K.

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About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.

  • http://mpollock.typepad.com/pollock/ matthew Pollock

    I’m guessing the reasons W+K are creating the station are the same as why you did. The working model or example is content creation. I hope they can sustain it and that it does grow.

  • Krishna Williams

    I remember it bra. You were ahead of your time.

  • http://adpulp.com David Burn

    Thanks Krishna. It was a fun project. I still have those playlists stored on an external hard drive somewhere.

  • http://ww.radioloungeusa.com Radio + Advertising Agency = Great Combo

    I love it! We used to do something similar with music and interviews of ad gurus.