What Planet Is Jupiter On?

Jupiter Research, a leading authority on the impact of the Internet and emerging consumer technologies, reports that 35 percent of large companies plan to institute corporate weblogs this year.
Combined with the existing deployed base of 34 percent, nearly 70 percent of all site operators will have implemented corporate blogs by the end of 2006.
According to the report, 64 percent of executives say they spend less than $500,000 to deploy and manage corporate blogs.
I know Jupiter is a trusted source, but these percentages seem pie-in-the-sky high to me.
[UPDATE] I’m glad to see Random Culture agrees with me on this.

These Jupiter Research numbers are WAAAAYYYY out of wack. They think 70% of large companies will be blogging by the end of the year? Yeah, right… I wish.

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About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.