What It Takes To Reach Guru Status

According to Accenture, a leading business guru must be highly visible on the internet (as measured by hits on the Google search engine), publish work that is widely known in the academic world (citations in the ISI Social Sciences Citations Index), and be frequently mentioned in the media (mentions in LexisNexis).
Of the top 50 business gurus ranked by Accenture, I’ve heard of roughly 20 percent of them. Kevin Kelly and Tom Peters are the only ones with blogs, that I’m aware of. Please report in, if you know otherwise.
Thanks to Brand Autopsy for the pointer.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. After working for seven agencies in five states and freelancing for several more, I ventured out on my own in 2009. Today, as head of brand strategy and creative at Bonehook in Portland, Oregon, I'm focused on providing effective integrated marketing solutions to mid-market clients.