What Happens When The Creative Team Takes Mushrooms

Goodby, Silverstein & Partners’ new campaign for Sierra Mist Natural with “real sugar and nothing artificial” goes down the trees and rocks talk to me path, which is fine, but the dialogue (and casting)…Stab me with your chewed up Bic pen why don’t you?

I do like the ridiculous payoff: “The soda nature would drink, if nature drank soda.”

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. If those spots weren’t quite weird enough for you, I understand and so does Encyclopedia Pictura:
    See this.
    via: @iambrianarocks

  2. Yes, but I’m sold. I would so like a refreshing and natural Sierra Mist right now. And I’m staying away from trees and boulders until my thirst is quenched.