Goodby, Silverstein & Partners’ new campaign for Sierra Mist Natural with “real sugar and nothing artificial” goes down the trees and rocks talk to me path, which is fine, but the dialogue (and casting)…Stab me with your chewed up Bic pen why don’t you?
I do like the ridiculous payoff: “The soda nature would drink, if nature drank soda.”
Adfreak]
About David BurnI wrote my first ad for a local political candidate when I was 17. She went on to win her race, and I felt the power of persuasive copy for the first time. Starting in Portland in 1995, I worked my way across the country as a copywriter and eventually became a content director making media products for big packaged goods brands. I returned to Oregon in 2008, and now I focus on building brands for companies that matter, including this one.
