What Happens When The Creative Team Takes Mushrooms

Goodby, Silverstein & Partners’ new campaign for Sierra Mist Natural with “real sugar and nothing artificial” goes down the trees and rocks talk to me path, which is fine, but the dialogue (and casting)…Stab me with your chewed up Bic pen why don’t you?

I do like the ridiculous payoff: “The soda nature would drink, if nature drank soda.”

About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.

  • http://www.adpulp.com/ David Burn

    If those spots weren’t quite weird enough for you, I understand and so does Encyclopedia Pictura:
    See this.
    via: @iambrianarocks

  • http://teresajay.com tjay

    Yes, but I’m sold. I would so like a refreshing and natural Sierra Mist right now. And I’m staying away from trees and boulders until my thirst is quenched.