What Danica Patrick Is Selling

Brandweek: IndyCar racer Danica Patrick has inked a multiyear deal to be spokeswoman for Old World Industries’ antifreeze and windshield cleaning products.
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The racer, one of two female IndyCar drivers and rookie of the year in 2005, will be touting PEAK Antifreeze and Mr. Clean windshield wash and wiper blades in advertising, promotions, events and in-store merchandising.
Patrick also promotes Argent Mortgage and Pioneer Electronics.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.

Comments

  1. who cares says:

    Good for her! 🙂