What CGC Really Looks Like


CBS Interactive isn’t going to fake it on Superbowl Sunday, they’re going to place a real consumer generated video on the airwaves. Mercifully, it will only last 15 seconds.
The video above is actually one of the better contest offerings I viewed. It’s produced by a You Tube “pro,” with 64 homemade videos to her credit. She’s even been profiled by SiteSpeed’s News of the Day.
This video is a better example of unpolished consumer generated content.

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About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.