What CGC Really Looks Like


CBS Interactive isn’t going to fake it on Superbowl Sunday, they’re going to place a real consumer generated video on the airwaves. Mercifully, it will only last 15 seconds.
The video above is actually one of the better contest offerings I viewed. It’s produced by a You Tube “pro,” with 64 homemade videos to her credit. She’s even been profiled by SiteSpeed’s News of the Day.
This video is a better example of unpolished consumer generated content.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.