What CGC Really Looks Like

CBS Interactive isn’t going to fake it on Superbowl Sunday, they’re going to place a real consumer generated video on the airwaves. Mercifully, it will only last 15 seconds.
The video above is actually one of the better contest offerings I viewed. It’s produced by a You Tube “pro,” with 64 homemade videos to her credit. She’s even been profiled by SiteSpeed’s News of the Day.
This video is a better example of unpolished consumer generated content.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.