What Can Brown Do For You? Screw Up Your Life, That’s What

According to CNN, Citigroup is reporting the loss of personal info on almost 4 million credit card customers–the largest single incident of identity theft yet.
UPS lost a package of data tapes in transit from Citigroup to Experian, a credit-reporting agency. The tapes contained “Social Security numbers, names, account history and loan information about retail customers, and former customers, in the United States.”
Identity theft is becoming a regular occurance. And with more marketers feverishly turning to credit organizations and other companies to get personal information on customers to improve their ROI and their CRM and other CYA-type DM acronyms, it’ll keep happening.
So watch your info. And get a copy of your credit report.

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for TalentZoo.com. Dan published the best of his TalentZoo.com columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.