DISH Network has decided that their rival’s reliance on celebrity endorsements is lame, and more importantly, a waste of the their consumers money. What’s interesting about this is the fact that DirectTV isn’t known for these endorsements, but rather for producing one of the best TV campaigns in recent years.
About David BurnI wrote my first ad for a local political candidate when I was 17 (she went on to win her race, and I felt the power of persuasive copy for the first time). Today, I live near Portland, Oregon and spend my days building brands for companies that matter.
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