What A Crazy Idea

W+K London has a padded concepting room.

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.

  • Kevin Watts

    Immediately, “padded cell” jokes come to mind. But this is a great idea for folks whose attention span tends to wander after a few seconds. Get away from the phones, the computers, the account people, the windows…what was I saying?