What A Crazy Idea

by David Burn on August 3, 2005

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W+K London has a padded concepting room.
padded_cell.jpg

  • Kevin Watts

    Immediately, “padded cell” jokes come to mind. But this is a great idea for folks whose attention span tends to wander after a few seconds. Get away from the phones, the computers, the account people, the windows…what was I saying?

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