Whassup! With Vinny?

Vinny Warren, the advertising creative responsible for the Budweiser “Whassup!” campaign, has left DDB Chicago after seven years. In addition to the Cannes Grand-Prix winning “Whassup” campaign, Warren has created popular and award-winning work for OfficeMax and Volkswagen Germany via DDB Berlin.
This August, Warren created and executive-produced OfficeMax’s one hour television special “Schooled,” featuring Jesse McCartney, which aired on ABC FAMILY and Google Video. He also created a humorous graphological website promoting Tul pens, tul.com, also done for OfficeMax.
Vinny Warren’s work earned him induction into the Viral Hall of Fame in 2005 and the Clio Hall of Fame in 2006.

About Shawn Hartley

Creative technologist by day. VP at Corporate 3 Design in Omaha. Proud father and husband.


  1. I’ve never figured out the love heaped on Vinnie for “Whassup”. Wasn’t that an idea taken from a short film, written by someone else? It’s like saying someone who makes slightly altered reproductions of Matisse paintings deserves to be in the Fine Art Hall of Fame.

  2. All art is deriviative to some extent. It’s how well one borrows that counts. I know this, I’d love to have “Whassup!” on my reel.

  3. If my memory serves correctly, weren’t all/some of the actors in the original spots also involved with the short film?

  4. Yes. Charles Stone III agreed to reshoot his short film as a Bud commercial. And his childhood friends – who were in the film – also appeared in the commercials.
    Everybody got paid. Everybody got credit.

  5. DoktorSchmidt says:

    Correct me if I am wrong but isn’t the preeminent goal of advertising to promote an idea, or sell a service or product?
    The modality to do so should/can involve creative uses for existing material, or creative original ideas. BUT the funny new ideas that don’t sell are shite because they don’t function to their purpose, just as the worst hackneied product shot that sells like gangbusters should be considered a resounding success. Whassup is one of the most successful pieces of creative ever. Creatives always seem to forget that this is a business, and want to use the clients means to promote their own quirky ends.
    Folks, If you want to be an artist…go starve.