West Wayne Shape Shifts

In a bold move, Atlanta- and Tampa-based ad agency West Wayne, (you know, the place where Luke Sullivan once worked) has left the making of mere adverts to a lesser class of communications professionals.
No longer ad men and women, West Wayners are now “friendship experts.”
[via Everything’s Better With Brentter]

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. They might be friendship experts, but they’re not experts in keeping their creative directors. Here’s what slipped under the radar last week:

    WestWayne hired Susan Treacy as executive creative director. The independent advertising agency hired Treacy away from her position as group creative director with Fallon Minneapolis.

    She’s like the 3rd or 4th one they’ve hired from Fallon. Luke didn’t stick around, and apparently, Bobby Pearce and Dave Damman didn’t either.

  2. A classic example of grasping at straws. “Friendship Experts” is about as puffery as you can get.
    Honest insiders will tell you that this is yet another attempt to redefine a struggling agency which has continued to lose their way. These poor folks have taken more decisive blows than Rocky, but with the help of one large client who’s paying the bills, then get back in the ring for more rounds of disappointment.
    Decreased billings and essentially zero new business activity in over seven years. An exodous of large clients rushing out the door, numerous misguided agency philosophies, constant turnover and a revolving door of good talent, (it seems these guys have Fallon envy, and none of the moves have worked out). Even worse, an agency held capitive by essentially one large client is not a good recipe.
    For those who need a translation of “business activity”, it’s means securing accounts of substance which are somewhat profitable, not pitching a lot and costantly coming in “second place”.
    Amid all the turmoil, “friendship experts” is the new slogan of choice. Nevermind developing an arsenal of meeting the needs of clients in the next decade.
    Now get back in the ring and fight, or I mean, be
    “friendship experts”. If that doesn’t work out,
    here’s the next slogan: WestWayne – Have A Nice Day.