Stuart Elliott’s Monday morning wake up call is all about how clients and Madison Avenue saw “the recession” coming a mile away and have already adjusted accordingly.
Whatever. Let’s click over to where the action is, shall we?
LA Times Staff Writer, Alana Semuels, paid a visit to the Rubicon Project’s offices, where “dozens of twentysomethings in jeans crowd around tables in one big room, hunched over laptops, typing away. A few play a Nintendo Wii game in the corner. One sips a beer.”
Investors may be jittery about the current economy, but Rubicon — a start-up online advertising company — isn’t worried. It hired most of its 37 employees in the last few months, and today it plans to announce it has received a new round of funding, bringing its total to $21 million in eight months.
Here’s Rubicon’s pitch to web publishers: