Werner Ladders Keeps The Hierarchy Of Benefits Very Short

Can’t say I know much about ladders or ladder brands, but this spot for Werner Ladders makes one point. And makes it very simply and effectively.

New Atlanta agency Seed Factory Marketing created this video for the web, with edited versions running on TV. Such a simple idea. I wish more clients could subscribe to the “say one thing” theory of advertising.

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About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for TalentZoo.com. Dan published the best of his TalentZoo.com columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.

  • Abelot4

    This advertisement displays the simple effectiveness of an easy concept. I like the subtle differences of the two men in the ad. The ad captures the target audiences’ appeal in such a creative way.