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Mountain Dew Is Not Illuminati, But Their Eye’s On The Money

January 15, 2011 By Leave a Comment

Jay Electronica says Hip Hop is different on his Mountain Dew-flavored mountain.

Mountain Dew has also hired Katers17, also known as Kate Elliott, to create short YouTube videos using its product. According to MarketWatch, PepsiCo is letting Elliott do her thing, not follow a script written by the company’s ad agency.

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Filed Under: Celebrity Endorsement, Content, Music In Ads
About David Burn

I wrote my first ad for a local political candidate when I was 17 (she went on to win her race, and I felt the power of persuasive copy for the first time). Today, I live near Portland, Oregon and spend my days building brands for companies that matter.