We’re Having A Sale On Triple Bypasses This Week!

We all know about the prevalence of prescription drug ads, but now the scrunity is turning to hospital advertising and marketing, as noted in this AP article.
Now the ad industry has to watch out.
While pharmaceutical advertising is kind of a niche that some ad agencies pursue–and it’s pretty easy to snicker at Cialis and all the side effect-laden commercials–hospital and other health care-related advertising is a cash cow for many, many small local and regional agencies. And as Americans are getting older, fatter, and sicker, it’s a growth area. Trust me, as a freelancer, I’ve done many a hospital ad, and the competition amongst health care providers is just as fierce as any other category.

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for TalentZoo.com. Dan published the best of his TalentZoo.com columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.