We’re Talking To A Lot of Inanimate Objects Today

The Oscars air on Sunday, along with more high dollar commercials. Like this one for the 2012 Hyundai Azera from director Wes Anderson, Moxie Pictures and Innocean USA.

The car maker, which is the exclusive automotive sponsor of the awards for the fourth year in a row, plans to run nine spots during Oscar coverage, including two pre-show ads and seven during the awards. Two of the commercials, directed by filmmaker Wes Anderson, will feature the new Azera, which is scheduled to reach dealerships soon.

via: The Wall Street Journal

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.