Wendy’s Embraces Viral Marketing, Huey Lewis Misses Out.

Apparently, it’s not “Hip To Be Square.”
But it is good to be square.
Click the above link to check out the latest viral mystery–it’s from Wendy’s, part of a campaign that will feature a little more explanation, and TV ads, next week.
You know, I love Wendy’s and all, but I’m not sure having square hamburgers is a real benefit worth touting. So I hope there’s more on the way.
I do like this little viral piece though. I guess all of us misfits are really just square hamburgers in a world of round buns.

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for TalentZoo.com. Dan published the best of his TalentZoo.com columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.


  1. Wendy’s Viral Celebrates the Square

    AdPulp points to the latest viral thingamajig, this time, from Wendy’s. In the clip, the little square guy hangs with a bunch of round guys helping them do stuff and wonders why all the circles are following him. Um…