Web Startup Offers A Degree Of Control

USA Today introduces us to ClaimID, a company that believes search engines have been having the final say about personal identities for too long.
ClaimID lets you classify, annotate, prioritize and share the information about you found online, so that people who search for you are able to see the identity you want to present.
ClaimID was created by two doctoral students at the University of North Carolina at Chapel Hill’s School of Information and Library Science.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. Thanks for the head’s up on this. Good stuff. I just started using it and yeah, my claimID page shows up at number 4 on a google name search. Now the world will know that I was not indicted for defrauding a school district, that I am not running for mayor in Canada, and that I’m not dead.