Web Startup Offers A Degree Of Control

USA Today introduces us to ClaimID, a company that believes search engines have been having the final say about personal identities for too long.
ClaimID lets you classify, annotate, prioritize and share the information about you found online, so that people who search for you are able to see the identity you want to present.
ClaimID was created by two doctoral students at the University of North Carolina at Chapel Hill’s School of Information and Library Science.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today, I'm the founder and creative director at Bonehook in Portland, Oregon. We bring integrated marketing solutions to our clients in healthcare, human services, real estate, fashion, outdoor recreation, and food and beverage.


  1. Thanks for the head’s up on this. Good stuff. I just started using it and yeah, my claimID page shows up at number 4 on a google name search. Now the world will know that I was not indicted for defrauding a school district, that I am not running for mayor in Canada, and that I’m not dead.