Web Architects, Like Real Architects, Build For The Long Haul

Alexander H. Williams “teaches people how to break the rules and create vibrant online community networks with blogs, podcasts and magic bus rides.” He also shoots video and makes podcasts and stuff. In one of his recent efforts, Franz Maruna, CEO at concrete5, opens up about the web development process and how traditional agencies are ill equipped to handle the work.

why agencies suck so bad at making web sites from alex williams on Vimeo.
Maruna says web sites need to be built to last and that agencies don’t build anything to last. That’s terrific insight into what’s wrong with the agency business and what’s right about taking on “projects,” not “clients.”

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. He’s right, site should last. They should grow but, can you imagina Apple’s site design by someone in their IT dept. I think the gap is collaboration. Agency and client yoked together to maintain contextual and visual branding as one seamless language.