Wear It Like Quorra

December 12, 2010 By David Burn Leave a Comment

Movie-related merchandise is big business. And it’s not all schawg. Now, thanks to “TRON: Legacy”, which opens in theaters on Friday, movie fans can shell out for high-end merchandise like a $2,600 Rotenier necklace and $795 spiked sandals from Rousseau.

With the haute-couture flourish, Disney’s marketing machine is reaching beyond the core science-fiction and fantasy fans who form the movie’s natural base.
“Tron” fits Burbank, California-based Disney’s business model of picking movie properties that can be spun off into its television, video-game and theme-park businesses, said Nelson Gayton, executive director of the Center for Management of Enterprise in Media, Entertainment & Sports at the University of California, Los Angeles.
“When you make these kinds of films you have to appeal to wider audiences, and if you don’t, you’re never going to make your money back,” Gayton said.
[via Bloomberg]

Filed Under: Advertainment, Hollywood Ties

About David Burn

I wrote my first ad for a local political candidate when I was 17. She went on to win her race, and I felt the power of persuasive copy for the first time. Starting in Portland in 1995, I worked my way across the country as a copywriter and eventually became a content director making media products for big packaged goods brands. I returned to Oregon in 2008, and now I focus on building brands for companies that matter, including this one.