We Read Blogs For Their Unvarnished Truths

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Where’s My Jetpack? reached 1500 blog posts and used that occasion to wax philosophical.

I sometimes see this blog as a burden, as have the authors of many of my favorite reads in recent years, disappearing without a word or sometimes announcing the end with finality…
But whenever I entertain the notion of quitting this thing, I end up going back to why I started blogging to begin with. I need to create, maybe bounce stuff off of others. (The whole “conversation” thing.) Its likely because my job, like many of yours, is a maddening exercise in kissing ass and shutting up, keeping a sharp eye peeled for the next bus someone wants to throw us under. We blog to vent, to entertain ourselves and maybe a few others, and to do the things we want to do that advertising and marketing won’t ever allow. Nobody promised us a work-life that satisfied. That’s why they call it work. We get a paycheck. We try to do our best. We can’t forget that while we may have entered the “creative” side for loftier reasons, we aren’t here to make art, but to make a living.

In this same post, Jetpack also says leave social media to the interns.
Sounds to me like someone’s hitting their stride.
Go Jetpack, go.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today, I'm the founder and creative director at Bonehook in Portland, Oregon. We bring integrated marketing solutions to our clients in healthcare, human services, real estate, fashion, outdoor recreation, and food and beverage.