We Know Who You Are. Maybe.

USA Today and other newspapers have been following a story about identity theft that ought to scare the bezeejus out of you.
Criminals targeted ChoicePoint, a company that keeps a database containing over 19 billion records on Americans. According to the article, “The criminals opened 50 accounts and received volumes of data on consumers, including names, addresses, Social Security numbers and credit reports

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for TalentZoo.com. Dan published the best of his TalentZoo.com columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.


  1. As an aside on this same subject, Bruce Schneier recently ‘pushed to the mainstream’ the story of firefighter, Philip Scott Lyons. Mr. Lyons was arrested and charged with arson with the biggest piece of evidence coming from his shopping purchases which were tracked with his Safeway Club Card.
    All charges were dropped in January ’05 after another individual stepped forward.
    Security Risk of Frequent-Shopper Cards on Schneier.com.