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We Can Do It Too (And Outspend The Bastards)

TechCrunch’s Michael Arrington wants to see the big boys get a bit more creative in their approach to new product development.

I am seeing an increasing trend of the big guys simply copying what successful startups are doing. AOL with AOL UnCut and AIM Pages. Google with Google Notebook and a flurry of other projects, etc. The only large company that is even experimenting with unproven concepts at this point is Microsoft with its various Live.com ideas. I’d like to see more experimenting at the big company level.

About David Burn

David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.