Wayward Journalist Builds Storm Shelter, Invites Colleagues

MSNBC kicked Dan Abrams to the curb this fall. Now the lawyer, color commentator, show host and former MSNBC General Manager, is organizing a new PR firm that he plans to staff with journalists.
According to The Wall Street Journal, Abrams Research will help business executives navigate public-relations challenges — from major acquisitions to bothersome bloggers to outright scandals.

The firm’s chief selling point will be a network of media insiders whose advice is available in exchange for an hourly fee. Mr. Abrams has assembled a roster of “thousands” of such professionals, he says, with the aid of former Huffington Post media writer Rachel Sklar.
“The goal is to create a global media community,” says Mr. Abrams.

But not so fast…the Abrams Plan has a critic.

“While it makes sense for business, for working journalists to be moonlighting as business consultants is ultimately going to degrade the credibility of journalism even further,” says Trevor Butterworth, a fellow at the nonpartisan Center for Media and Public Affairs. “It’s really offering a weapon to activist groups of any kind to say: ‘We can’t trust journalism anymore.’”

I didn’t realize we could trust journalists now.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Disc golfer. Fan of Kurt Vonnegut, community radio and wolves in the wild. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.