Way Way Beyond Web Whatever Point 0

Naked’s Will Collin on media neutrality and the future of the agency business:

The willingness to embrace any and every channel without bias is the only guarantee that your agency will be as relevant to the communications landscape of 20 years’ time as it is to today’s.
Objectivity is future-proof.

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About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.