Way Way Beyond Web Whatever Point 0

Naked’s Will Collin on media neutrality and the future of the agency business:

The willingness to embrace any and every channel without bias is the only guarantee that your agency will be as relevant to the communications landscape of 20 years’ time as it is to today’s.
Objectivity is future-proof.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.