The willingness to embrace any and every channel without bias is the only guarantee that your agency will be as relevant to the communications landscape of 20 years’ time as it is to today’s.
Objectivity is future-proof.
Way Way Beyond Web Whatever Point 0
I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.