Naked’s Will Collin on media neutrality and the future of the agency business:
The willingness to embrace any and every channel without bias is the only guarantee that your agency will be as relevant to the communications landscape of 20 years’ time as it is to today’s.
Objectivity is future-proof.
About David BurnI wrote my first ad for a local political candidate when I was 17 (she went on to win her race, and I felt the power of persuasive copy for the first time). Today, I live near Portland, Oregon and spend my days building brands for companies that matter.
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