Water Dudes Get Rich

Associated Press reports that The Coca-Cola Co. has agreed to buy Vitaminwater maker Glaceau in a cash deal valued at $4.1 billion. The transaction is Coca-Cola’s largest acquisition ever.
Glaceau is an attractive acquisition for Coca-Cola because of its position in the enhanced water and energy drink categories, which Coca-Cola is betting will make up a large portion of the beverage industry’s volume and gross profit growth in North America through 2010.

FacebookTwitterGoogle+PinterestLinkedInRedditStumbleUponEmailDiggShare
About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.